Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that they make sudden decisions based on emotion rather than fact.
Both approaches can be damaging. Rather than ditching your content marketing efforts in anticipation of a possible recession, it’s crucial to keep taking action based on data and strategy (with a little gut instinct thrown in for good measure).