In the wake of even more algorithm changes on Facebook Pages it seems as though these are nothing more than static websites that have no organic growth. The good news is that businesses can still build niche communities on Google Plus, which has the potential to bring even more exposure for your brand.
Google’s platform provides circles and collections based on user interests in a mobile-friendly format. The social media giant offers search based on topics and simple hashtag additions, which encourages new followers who are more likely to engage on a post than on Facebook.
