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With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. So, it wouldn’t be wrong to say that email marketing is one of the main marketing channels. However, with the emergence of some new marketing channels like chatbots, the speculation around the downfall of email marketing has become quite high.
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