When your business first launches, it’s important to build a good foundation for growth. You need to make your business visible, start attracting a first round of customers, and start creating a reputation that will carry your brand forward — hopefully for many years. Unfortunately, new business owners face a number of unique marketing challenges that their more-established counterparts have long forgotten about.
Limited resources: Most new businesses have little working capital and few team members. Spending that money on marketing or hiring a marketing expert is demanding for most early-stage businesses.
