Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging the question – are brands sitting on untapped opportunity or are they fumbling trying to turn a pile of straw into gold?
Recently, nearly half (49%) of U.S. consumers revealed being incorrectly marketed to by brands they’ve previously shopped with, and as a result, swift action was taken — 57% unsubscribed from brand marketing content, 34% blocked the brand on social media and another 31% stated they would not purchase from the brand again.
