Everyone likes to feel in demand, so it’s no surprise that vendors often fall into the trap of trying to maximise the number of potential buyers for their business. In reality, however, whilst “interest” from multiple parties may be flattering, it rarely yields the best result for vendors.
Selling a business is very different to selling a house, but a number of advisors fail to see this and don’t adopt a different approach. Producing a glossy sales document and marketing it to a broad pool of parties certainly works for residential property, but is often highly detrimental in the world of company sales. This is for two key reasons:
