Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client.
In this post, we’ll cover:
- What is a marketing retainer?
- How do marketing retainers work?
- What services commonly fall within a retainer agreement?
- What are the benefits of a retainer?
- How much will a marketing retainer cost?
What is a Marketing Retainer?
A marketing retainer is a long-term agreement between a company and advertising agency that is typically billed monthly or quarterly at a flat rate. Within the retainer, the agency provides a range of services or deliverables in exchange for the set fee.
