Tag: Snapchat

December 15, 2023

Snapchat has always been at the forefront of social media innovation, and its latest update to Snapchat+, the platform’s subscription tier, is no exception. With over seven million subscribers, Snapchat+ is now introducing new AI-powered features that are set to […]

May 11, 2023

At the 2023 IAB NewFronts, Snap introduced a range of new solutions for advertisers, content partnerships, and collaborative opportunities for creators on Snapchat, showcasing the platform’s commitment to supporting small businesses and fostering relationships with their community of 750 million […]

July 30, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re usingLet’s examine why. For […]

June 20, 2019

As we move closer to 2020, it is obvious to almost everyone who uses the internet that social media is not going anywhere. In fact, it is taking the world by storm a little more each day, with new features […]

February 6, 2019

Over the past few years, the number of young people using Snapchat has nearly doubled from 100 million to almost 200 million users — and more than 75 percent of users are active. This significant growth is much larger than […]

November 16, 2018

When building a personal brand mobile marketing is key to increased visibility online. To achieve this it’s not only important to create compelling visual content that attracts an audience, but to also tailor them for your niche. There is still […]

December 23, 2016

Messaging app Snapchat is buying Israeli augmented reality startup Cimagine Media for an estimated $30-$40 million, marking Snapchat’s first acquisition in Israel, the Calcalist financial daily reported on Sunday. Cimagine developed True Marketless Augmented Reality—technology that allows users to virtually […]

August 23, 2016

Snapchat is paying $110 million, with 75 percent in stock and 25 percent cash to acquire mobile contextual search engine Vurb. The deal also includes a $75 million retention bonus to keep Vurb founder and CEO Bobby Lo. Vurb touts […]

March 8, 2016

Snapchat, the ephemeral messaging app, has set some big goals for itself this year—goals to the tune of at least $300 million in revenue. The startup, which is currently valued at $16 billion, is projecting revenue of $300 million to […]

February 25, 2016

Believe it or not, it’s been five years since the birth of Snapchat! Maybe that doesn’t mean anything to you if you’ve never heard of Snapchat. After all, Snapchat’s largest demographic is made up of 18-29 year-olds. Likely, if you’re a […]