Tag: strategy

December 21, 2021

Buying followers on Instagram is becoming more popular, with many celebrities, influencers and companies purchasing them to boost their social status. People are paying for these fake accounts to create the illusion that they have a more significant following than […]

December 16, 2021

Nearly everyone in business knows what ROI stands for (return on investment, for the six of you who didn’t). As entrepreneurs and business leaders, we are always asking ourselves, if I invest my (time, money, or team) in X endeavor, […]

December 15, 2021

The success of a company depends on its team. 92% of U.S. employees confess that their collaboration at work can be changed for the better. If you want your workers to hit your goals, make sure they’re well aware of […]

December 14, 2021

Today I have some resources to help you improve the management of your solo business. It’s important to maximize your time when it comes to being a successful entrepreneur. These top tools will help you become more productive and ultimately […]

December 13, 2021

When I founded WeSpire, one of the statistics that convinced me to take the plunge was the intent to action gap. Simply explained, it’s the difference between what people say they want to do and those who actually do. It’s […]

December 8, 2021

Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the results you want? Or are you constantly struggling? Having worked with a variety of clients, we’ve seen the inner workings of […]

December 7, 2021

Today I have some target market research resources to help you learn from the competition in your niche. You can succeed at building your brand online if you know what’s working with your specific audience. Staying up to date with […]

November 30, 2021

Brand awareness is a golden ticket. It can actually be the golden ticket if the reason people are familiar with your brand is a good one. It means you’re easily recognizable. You may even be the first company that pops […]

November 19, 2021

As you’re most certainly aware, we’re rapidly approaching the holiday season. While most of us enjoy this time of year, we’re not always thrilled about what this means for our pockets. After all, saving money is impossible between buying gifts, […]

November 18, 2021

It has been said that no content marketing strategy is complete without social media but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with results that are less […]

November 11, 2021

A positive customer experience used to mean a smile, a firm handshake, and a kind word — but not anymore. As customers move into the digital world, online shopping has nearly tripled over the past decade and increased more than […]

November 9, 2021

Influencer marketing on a budget. It might sound like a dream, but it isn’t. By changing the way you work with influencers so it’s more data-driven and goal aligned, you can improve your return on investment, work on more of […]

November 1, 2021

What is content curation? What tools should the content curator use to effectively perform this increasingly important technique in Digital Marketing? In today’s article, we will talk about some essential platforms that will help you to curate your content well. […]

October 26, 2021

Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces […]

October 18, 2021

Taking on business debt isn’t the end of the world. In fact, there are a lot of good, strategic reasons for your business to take on debt. That said, carrying business debt for a long period of time can cut […]

October 15, 2021

Some time ago, I read the book Barbarians to Bureaucrats by Lawrence M. Miller that was written in the late 1980s. The book documented the life cycle of a corporation. After internalizing the message, I updated the model to reflect […]

October 11, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]

October 11, 2021

If you constantly face content marketing problems (especially in B2B), you’re not alone. No matter your industry or company size, limited budgets, weak strategy, and ineffective content plague everyone. Although these obstacles are frustrating, you can overcome them all with […]

October 7, 2021

Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. […]

October 7, 2021

Like most folks, I’m still unsure of what stage of the pandemic we are in: Are we hitting the end of this? Are we in the rough middle stages? Is there some big twist that will push us back to […]