Even businesses with great products and hungry markets can fail. If you don’t take care of the “boring” stuff, your company won’t last long enough to deliver on all the promises you made to your customers.
That’s not to say your product or service isn’t an essential component of your success — bad product-market fit is a top killer of failed startups. However, factors like lack of capital, inadequate management and marketing mishaps are more often to blame for turning both promising startups and established companies into tales of what could have been.
