Taking the necessary time and effort to plan your programmatic campaign can help secure the utmost success in execution. It can also ensure you are prepared to pivot even before you hit that launch button! To prepare your campaign plan, you’ll set your key performance indicators (KPIs), determine a budget, and leverage your customer profiles and buyer personas to settle on the desired audiences you need to launch your campaign.
With these campaign details in hand, it’s time to get started on campaign planning. The right demand-side platform (DSP) will provide you the features and support needed to run your campaign successfully, and meet your campaign goals.
