No sales professional comes to the job knowing everything they need to know to succeed. Everyone needs someone to show them the ropes and help them improve their performance. That is why you need to make coaching a sales team an ongoing commitment.
You can establish aggressive quotas and offer huge bonuses, but without the proper tools and training, even the best sales rep can’t reach their goals. That’s why you have to show them how it’s done and adopt a coaching strategy that motivates as well as trains.
