4 Simple Questions
Whether you’re writing an “About us” page for your website, a letter to investors or an ad, the text about your company should answer these four questions:
- Who are you and what do you do?
- What and whose problems do you solve?
- How do you solve those problems?
- What do you want the reader to do?
That’s the baseline that might become a standalone text or a foundation for a bigger one. Some parts you might decide to add in later and some things you might decide to omit.
