In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign.
Marketers are flooded with daily emails and it’s hard to rise above the noise. Direct mail can set your company apart. Although it’s easy to overlook offline campaigns because they’re notoriously hard to track, omnichannel attribution simplifies the process.
Below, learn how we planned, executed and measured our most recent direct mail campaign.
