As a modern business, it is crucially important that you build confidence and trust with your customers. Customers are concerned about privacy more than they have ever been. With consistent information leaks, concerns about how information is shared on social media, and more, customers have every right to be worried.
One way that businesses can catch and attract the attention of their audiences is to demonstrate their commitment to customer privacy. But of course every company says that customer privacy is of utmost importance, in the same way that hold lines say that the call is important to the company. Businesses need to support their claims in order for customers to believe that their data will actually be valued.