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Optimize Customer Feedback Data to Drive Business Success

Use Customer Experience Data to Enable Success

The quality of the Customer Experience (CX) is an important variable impacting the overall success of an organization. According to the Gartner Customer Experience in Marketing Survey, more than two-thirds of marketers say their companies compete mostly on the basis of customer experience, and 81% say that in two years’ time, they expect to be competing mostly or completely on the basis of customer experience.

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