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The 8 Most Effective B2B Marketing Strategies for 2021

December 11, 2020

Via: Business 2 Community

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B2B marketing can be complex.

For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. – if you don’t speak the language, your head will be spinning quickly.

For another thing, it’s constantly evolving. Six years ago, account-based marketing was barely a known concept. Now, it’s the number one strategy on this list.

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