According to Jungle Scout’s 2023 The State of the Amazon Seller report — an annual study into how Amazon Marketplace sellers are faring — 89% of sellers say they are profitable on the platform. A total of 37% even reported increased profits during 2022, despite all that economic uncertainty and rising inflation.
Amazon is clearly contributing to many brands’ profitability, and with nearly 40% of U.S. ecommerce market share, according to Statista, it is hard to ignore as a sales and marketing avenue. Today, the question for brands shouldn’t be whether to sell on Amazon Marketplace but how to grow their business on Amazon.
