The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are still driven by the same desires, needs and wants. We are still influenced by factors that help us make up our minds. Psychology plays a large part in marketing, even though we may not notice it.
Below, we look at six ways in which you can use psychology to drive sales, and you may be surprised how easy it can be.
