No one likes getting irrelevant emails in their inbox.
If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam.
List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions. It allows you to send highly-personalized and relevant messages every time.
Considering that personalized emails generate a median ROI of 122%, adding segmentation to your toolkit is one of the best decisions you can make as a marketer.
