Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action.
Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing and developing accessible emails?
Accessibility testing is the process of examining digital content including web pages, emails, and user interfaces (UIs) to ensure people with various disabilities are able to use and interact with the content. Email accessibility testing reveals how marketers can improve their campaigns and email templates so that every subscriber has the opportunity to engage with what you’re sending them.
