Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. B2B marketing teams are looking for ways to communicate with customers and prospects and drive targeted brand awareness. In 2021, over 40% of the Cloud 100 companies had their own branded podcast. But with so much competition out there, a business podcast can struggle to stand out. Strong narratives, useful and reliable information, A-list guests, and high production values are needed for a podcast to gain and keep listeners.
