Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving money on the table. Here are some tips to extract maximum value from your holiday emails:
Peg Your Emails:
Yes, we know about Thanksgiving, Christmas, and New Year’s Day. But you should also look for minor holidays and other important days on which to peg your emails. For example, Cyber Monday is now a huge shopping day. Chanukah, Kwanzaa, Festivus, whatever — know your community and be attuned to its holidays.