Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out.
And sure enough, on August 31, Google announced that it is sunsetting ETAs as of June 30, 2022.
Reactions to this announcement are mixed. While no one is excited about the change, advertisers are expressing varying levels of discontent and concern—in some cases due to personal experience, and in others due to level of awareness.
