Customers are not identical. That’s obvious in the direct-to-consumer space where your company is selling a product to individuals. But when you’re selling to businesses, it’s important to remember that fact as well. Running a B2B business has significant revenue potential, but selling to businesses is a little different than selling to individuals. Still, like consumers, 84 percent of CEOs and VPs use social media to make purchasing decisions while 80 percent prefer to get company information from a series of articles versus an advertisement.
