Inbound marketing has gained center stage in the digital era. It represents a fundamental shift in how a small business looks at customer engagement. Changes in customer behaviors have fueled the move from television ads, billboards, and cold calling to digital inbound marketing.
This type of marketing supplies relevant and helpful content to an intended audience. Digital technologies like search engines, content platforms, and social media have fueled the change.
Marketing managers need to be aware that inbound marketing is a must-have. They need to craft strategies that take into account data analytics, social media engagement, SEO and other digital tools.
