It is difficult to sit through the boatloads of emails every day and sift the ones that are important from the ones that could be avoided easily.
Plus, in the hoard of emails, especially if you have a business, the work mails can easily get lost within the other non-essential and promotional emails.
Email is the best way of outreaching, building, and fostering relationships with clients, and that is why it is essential to treat this as one of the most important and primary tools of sales.
