Surviving in today’s marketplace requires organizations to be at the very cutting edge of new technologies and solutions; otherwise, the competition will leave them in the dust. The advent of market automation software solutions presented a way for marketers to engage with customers, set up their workflows, and analyze the results of their initiatives.
There are innumerable marketing automation platforms available to marketers today, but they are not all created equal. Choosing the right software can make the difference between success and failure, and that’s what we’re going to be looking into in this piece. Let’s get right into it.
