67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do social listening, marketing automation, web analytics, content performance, keywords research, media buying and audience analysis. In most cases, each of these marketing functions would require different software.
The good news is that CMOs do understand the role of marketing technology and why it’s needed to stay relevant and competitive in the marketplace. But it’s critical to ensure that you are maximizing your technology investments and spending wisely.
