Let’s face it — everyone wants to be the smartest one in the room. People respect people who know what they’re talking about. They want to do business with those who are not only knowledgeable about their product or service but can also teach them a thing or two.
That’s an important objective for the content you create or share. Compelling content should engage your reader, build your authority as an expert in your field, and encourage people to share what they’ve read with others. And the more your content is shared, the more traffic you’ll get to your website or social media, thereby elevating your standing.
