For those of you who don’t know what a podcast is, it is a series of digital audio or video files that a user can download and listen to. According to Podcast Insights, 51% of the US population has listened to a podcast. Since 2013 there has been a steady 20% increase in podcast listening. Nowadays everyone from your local entrepreneur to your friends from high school are starting a podcast. As you read further, you will learn how podcasting can improve your brand as well as what it takes to make a podcast successful.
