Picture this: You’re standing on a street looking at 2 storefronts. The first one is painted with drab colors, the windows are covered so you can’t see anything inside, and their signs are plain text. The store next to it, however, is splashed with bright colors, you can see beautiful items through the windows that are framed with bright lights, and their signage includes eye-catching photos. Which store are you going to walk into? The second option, of course!
