With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic to your product — if done correctly. Whether you’re just getting familiar with your Google Ads account or have a history with Google Ads campaigns, avoid the following mistakes to optimize your returns.
Mistake #1: Using the wrong keyword match types
One of the most critical areas of Google Ads is keywords, which are the search words or phrases that match up with your ads. There are three subcategories of keyword match types: broad, phrase, and exact.
