No matter the department, every single person in your company should understand sales because, at the end of the day, it’s everyone’s job to sell the brand.
Marketing and customer support are specific departments that benefit the most from understanding the sales process. Both act as the “face” of your company and are important touch points for the customer.
Unfortunately, sales, marketing, and support are not always aligned in their goals. They often operate in silos, performing their own functions and acting as separate entities. Thus, vital customer communication falls through the cracks and creates a disconnect in the customer journey.