Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re easy to use, completely customizable, convenient, and provide a more robust customer experience overall than any other channel.
Most importantly, mobile devices are constantly attached to consumers, easily accessible at any moment. Brands are just a tap away at all times. Marketing leaders across all industries rely on the mobile channel as their top access point to understanding customer emotion, predicting purchase behavior, and encouraging continued loyalty.
