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The Psychology of Selling and Persuading

January 10, 2022

Via: Business 2 Community

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Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince others to adopt the new ideas or beliefs necessary to close more sales.

So when your sales numbers aren’t meeting expectations, when you’re struggling to gain traction and achieve your sales goals, what do you or your company do?

What most companies do: they invest in “more,” or do what Loran Nordgren, author of The Human Element, calls, “adding fuel” by:

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