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What’s the Deal With Disruptive Marketing and Should I Be a Disruptor?

November 2, 2022

As marketers, we are always trying to stand out from the crowd. Enter: disruptive marketing.

Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet you are either reading this article on your phone or your phone is at least next to you. Steve Jobs’ claim is a perfect example of disruptive marketing.

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