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Why Small Instagram Influencers Are Better for Your Business

August 13, 2019

Instagram influencer marketing is growing. While the exact value of the market is hard to pin down, SBT reported it surpassed the $1 billion mark in 2017. And it is now estimated at over $2 billion.

No matter where the market value currently stands, there is no doubt Instagram gives brands access to a large audience. And with the proper optimization, you can target your campaigns with the right influencer and get more bang for your ad dollars.

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