Instagram influencer marketing is growing. While the exact value of the market is hard to pin down, SBT reported it surpassed the $1 billion mark in 2017. And it is now estimated at over $2 billion.
No matter where the market value currently stands, there is no doubt Instagram gives brands access to a large audience. And with the proper optimization, you can target your campaigns with the right influencer and get more bang for your ad dollars.