Tag: business-to-business

Marketing, Software and Tools

LinkedIn Takes Its Targeting Up a Notch

January 15, 2020

Via: Business 2 Community

If there is one social media platform that is exclusively business-to-business in it’s approach and ethos it has to be LinkedIn. This platform has consistently made clear that it is the home for professionals on social media. It has to […]

Marketing, Sales Experience

Research Says This Type of Video Closes More B2B Sales

July 19, 2018

Via: Entrepreneur

Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. According to Google, 70 percent of B2B customers watch videos on their path to purchase. The Content Marketing Institute reports that in 2015, 76 percent […]