Tag: Facebook

June 12, 2019

Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. […]

May 20, 2019

If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been […]

May 14, 2019

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is […]

April 15, 2019

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to […]

April 10, 2019

Facebook has been making a few changes to site of late. Including a server configuration change that resulted in a wide shutdown of the platform in March. In addition to this the platform has made some changes to their Ad […]

March 27, 2019

Messaging is at the core of Facebook’s future, according to Mark Zuckerberg just last week. Facebook’s CEO announced a vision of “a privacy-focused messaging and social networking platform” where people can communicate securely. Notice how messaging takes the center spotlight? […]

March 11, 2019

Want more social media buzz for your brand or business? Here are my seven best tips for getting more social engagement and social traffic in 2019. 1. Install a Facebook Customer Chatbot You know those customer chat widgets that pop […]

March 8, 2019

Although finding time can seem difficult, social media marketing is an amazing tool for nonprofits to help spread awareness of their cause, share important information, build a community of supporters, and raise funding. In August 2017, Facebook implemented a feature […]

March 1, 2019

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you […]

February 27, 2019

The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount […]

February 18, 2019

On January 25, Facebook announced a plan to fully integrate the three platforms: Facebook Messenger, Instagram, and WhatsApp. The revolutionary project will empower users to message each other, regardless of the apps they’re using, according to The New York Times. […]

January 2, 2019

There are so many fascinating stories and innovations when it comes to social media in 2019—and by “stories” we don’t just mean the mixed media, disappearing content that is sweeping the digital landscape. In 2018, artificial intelligence (AI) and augmented […]

November 1, 2018

Do a mental hand raise if you think you spend too much time on Facebook. If you’re interacting in Facebook groups for business owners, that may not be such a bad idea. Facebook is one of the top social media […]

October 16, 2018

With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple […]

October 12, 2018

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. […]

September 19, 2018

As marketers, we’re looking for more reach, more leads, more conversions. Watching the steady decline of organic Facebook reach and the steady increase of Facebook ads costs has been a major challenge for Facebook marketers in 2018. But there’s a […]

September 12, 2018

A whopping 80% of small businesses now use Facebook Pages for marketing. Understandably so, because there are over 2 billion monthly active users on Facebook and those numbers can’t be ignored. However, as more small businesses set up Facebook Pages […]

September 4, 2018

Facebook shares will disappoint as governments increasingly scrutinize the company’s practices, according to MoffettNathanson. The firm lowered its rating to neutral from buy for Facebook shares, predicting the internet company will generate earnings below expectations this year. “We believe that […]

August 30, 2018

Social media advertising has transformed the way businesses reach potential and existing customers online. Facebook, now with 2.2 billion users, remains one of the biggest players in the digital advertising space, having raked in a massive 40.7 billion US dollars […]

August 10, 2018

Facebook Advertising can be of real value, particularly for companies and brands who sell directly to the consumer, with 2.23 billion monthly active users on the platform worldwide. The average person spends nearly two hours a day on Social Media, […]