Tag: Growing A Business

September 13, 2023

To stay competitive and meet growth goals, a business needs an effective marketing program, of course, but the ways we reach and connect with prospective clients and customers have radically changed over the last few years. Today’s marketing needs are […]

September 5, 2023

Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional […]

August 31, 2023

Alok Ahuja started Trexity, a last mile, local delivery platform, after realizing there was a specific need for a software platform that offers efficient, same-day delivery from small businesses to the doorsteps of customers. This realization came when Alok was […]

August 29, 2023

There are always smaller competitors waiting to take your market share, and it’s only a matter of time before you transition from the hunter into the hunted. So you need to think of scaling not just in terms of company […]

August 28, 2023

Warren Buffett, Ginni Rometty and Howard Schultz share a common background — they all worked as salespeople before becoming CEOs of Berkshire Hathaway, IBM and Starbucks, respectively. Buffett worked as an investment salesman, Rometty got his start in a sales […]

August 28, 2023

According to Builtin, 46% of job applicants place a high value on company culture, and 47% cite their current work culture as the main reason they’re seeking new jobs. Corporate values influence company culture, which is now one of the […]

August 22, 2023

Are you running a business or startup that has made it through the past couple of tumultuous years? Congrats! Pat yourself on the back and take your team out to a celebratory lunch. You’ve all earned it. Your product is […]

August 21, 2023

On stage, Spencer Horsman commands audiences with card tricks, mind reading, and other shocking illusions. But behind the scenes at Illusions Bar & Theater, his partner Nicole Bailey runs the show. While Spencer grew up in an entertainment family, Nicole […]

August 11, 2023

We hear a lot about AI, and there’s no question that this technology will have a great impact on our businesses in the next few years. But what about now? Here are 10 AI tools that you can use today […]

August 10, 2023

Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of […]

August 8, 2023

With Amazon marketing being more competitive than ever, it can be difficult to cut through the noise. There’s lots of information out there, and it’s hard to know what works without making Amazon beginner mistakes. Luckily, as an Amazon Consultant […]

August 1, 2023

Uzi Wizman’s culinary journey began as a 16-year-old dishwasher. Years later, after opening PSY Street Kitchen in the heart of the Sherman Oaks Shopping Center in Los Angeles, his passion for growth and innovation led to him founding Borekas (pronounced […]

August 1, 2023

Everybody speaks about a company’s culture. But there is an important quote from a professor at Stanford that I remember very clearly: “Being very profitable is a strategy in itself.” Profitability is a part of the strategic effort to be […]

July 31, 2023

1.7 billion users can’t be wrong. TikTok’s short-form video and swipe style has been proven to spark and keep people’s interest. And while the platform is synonymous with fun challenges, dances and lip-syncs, it increasingly represents a powerful platform for […]

July 25, 2023

For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, […]

July 21, 2023

Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time […]

July 20, 2023

Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to. Appealing to your customer’s emotions with your marketing messages leaves a lasting impression, as […]

July 20, 2023

In the world of business, partnerships and clients wield great influence over a venture’s fate. Positive relationships can propel businesses to new heights, while toxic partnerships and clients can drain resources, tarnish reputations and hinder growth. In this article, we […]

July 18, 2023

Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events? As with many things in business, you […]

July 17, 2023

When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just […]