Category: Marketing Strategy

December 13, 2023

Email marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. […]

December 12, 2023

Social media offers businesses an outlet to expand their audience through engaging and strategic content creation, but this increase in original content also brings with it heightened concerns about copyright protection. While navigating the complex terms of social media platforms […]

December 12, 2023

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch […]

December 11, 2023

Recessions tend to hit small businesses hard. One of the core challenges of recession readiness is delivering the same level of service despite reduced access to resources. The key is not only to survive the economic downturn but also to […]

December 11, 2023

Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to […]

December 8, 2023

Small, independently owned shops, almost by definition, rely on tighter teams and target smaller markets while providing often niche products or services. And small they may be, but mom-and-pop operations can be mighty: They often bring a family legacy to […]

December 7, 2023

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead […]

December 5, 2023

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]

December 1, 2023

Growth hacking has emerged as a buzzword in the world of startups and digital marketing, but it is much more than just a trendy phrase. It represents a fundamental shift in how companies, especially startups, approach growth. In an age […]

December 1, 2023

In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]

November 29, 2023

Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no […]

November 29, 2023

The role of social media in shaping a brand’s identity and customer interactions cannot be overstated. With nearly every business vying for attention online, social media marketing stands as a crucial battleground. However, navigating this landscape is fraught with pitfalls. […]

November 28, 2023

In recent years, small businesses have significantly adapted their marketing strategies to keep pace with emerging technology. According to a recent Taradel marketing report, 94% of small businesses are planning to increase their spending on marketing in 2024. But what […]

November 27, 2023

Amazon wants to be a full-service brand-building ecosystem for the millions of small businesses that sell products on its site, even if that means equipping them to grow beyond its platform. The world’s largest online marketplace is working to topple […]

November 27, 2023

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence. This significance is highlighted by the fact that, as of October 2023, 51.6% of global websites […]

November 22, 2023

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form video format that rightly caters […]

November 20, 2023

Social media has become a powerful tool for marketing, especially for fashion businesses. It provides a platform to showcase your clothing line, engage with your audience, and drive sales. As a digital marketing agency London, here’s how we advise you […]

November 9, 2023

In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor that can significantly influence your […]

November 9, 2023

The digital revolution in ecommerce has brought forth numerous innovations, with the role of social media influencers standing out distinctly. These online mavens, each with distinct flair and following, are crafting a new narrative in online marketing. Central to this […]

November 8, 2023

Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you’ve already gotten started or are just thinking about it now, here are a few steps to consider as […]