A branding strategy is, in essence, the blueprint for how you want to build, shape, and share your brand. Whether you’re a tiny startup or a legacy brand that’s been around a hundred years, a strong brand strategy is the only way to ensure health and growth. But many brands have a strategy that’s incomplete or ineffective—if they have one at all.
Why is this a problem? Without a documented brand strategy (and, therefore, a cohesive vision), you can end up with a misaligned organization and a chaotic marketing department plagued by:
