Ask someone outside of Generation Z their opinion on Gen Zers and you’ll get a myriad of answers. As a research marketer, I’ve heard some of the craziest, most comical, and quite frankly — daunting descriptions of Gen Zers from people outside of their age demographic.
Many of my fellow marketers say that Gen Zers (also referred to as Zoomers) are the most difficult and fickle generation to market to due to their low attention spans — which may be caused by the prevalence of technology. I’ve also heard test group participants; when asked, say that certain products wouldn’t appeal to Gen Zers because they wouldn’t understand the product (one of those products was a high powered blender…hey, I told you some of the answers were crazy).
