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Why Founders Should Focus on Productivity Instead of Efficiency

May 22, 2019

Imagine what greater efficiency could look like in your life and work. Maybe you would automate a common email chain or customer inquiry. Run five miles in 35 minutes instead of 40. Or trim business expenses by 10 percent. There are hundreds of different definitions, but ultimately, efficiency means producing the same result with fewer resources — less time, money, or energy.

Now let’s look at productivity. The startup world is currently obsessed with productivity-boosting techniques (and I often write about this topic, too). But what are we actually seeking when we talk about productivity? Why do we want to master our mornings or supercharge our workdays?

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