Baby Boomers hold more than $2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored.
When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, the proof is clear that this generation is more technologically savvy than younger generations have given them credit for. So rather than allow brands and marketers to continue ignoring them, Baby Boomers have taken matters into their own hands.
That’s right; we’re now in the Age of the Granfluencer.