Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability.
The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure.
One metric designed to help us out with that is view-through conversions. Even still, many question the validity of this metric. Can we trust it? In this post, we’re going to cover