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Can We Trust View-Through Conversions? An Experiment Reveals!

October 18, 2021

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability.

The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure.

One metric designed to help us out with that is view-through conversions. Even still, many question the validity of this metric. Can we trust it? In this post, we’re going to cover

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