It is becoming increasingly urgent to drastically limit climate-damaging behaviour in all areas and to switch to sustainable behaviour – that is, behaviour that protects the planet and thus its inhabitants in the long term. Consumer behaviour – particularly in industrialised countries – must also change to make a significant contribution to sustainable development. It is true that there is a growing demand for sustainable products – for example, those that have a certified label and understand sustainability to mean not only climate friendliness but also social justice.
