What is permission marketing? To understand permission marketing, you must understand its opposite, interruption marketing.
Permission Marketing vs Interruption Marketing
Interruption marketing is advertising in the traditional way. The Internet has made interruption marketing worse with more clutter than in the old days when advertising was primarily limited to Newspapers, Radio, and Network TV stations. Permission marketing, in contrast, uses a strategy to get prospects to provide you with various levels of permission to market them, making them far more receptive to your message.