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Why Load Times are Critical for SEO (and What to Do)

October 16, 2020

Most businesses claim that improving load times and site speed is about as pleasant an experience as having their teeth pulled.

And, often, the process of improving a website’s load times feels as tedious and time-consuming as pulling teeth.

If this sounds like your approach to site speed SEO, we’re willing to bet it’s for one of three reasons:

  1. You feel that SEO needs technical know-how and analytical skills
  2. You’ve heard it requires constant monitoring (and, so, it calls for a lot of people-power)
  3. It may payoff, but only six months down the line — and what’s the point if Google’s search engine algorithm keeps changing anyway?

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